DigElearn Digital Glossary

We have compiled terms and their definitions from different digital technologies. You will find that some terms are linked with others which will be highlighted in the text or end with a “See” link. If you see a terminology that we have not covered please let us know — contact us. We also review, update and add new terms on a quarterly basis. We hope this helps you in getting more digital savvy.

oCPM (Optimized Cost Per 1,000 Impressions)

A bid type that shows your ad to those people who are most likely to take the action you want when they see your ad. This is a term exclusive to Facebook and can be used interchangeably with CPA.

Open Source Software

Open source software is software with source code that anyone can inspect, modify, and enhance. Its authors make its source code available to others who would like to view that code, copy it, learn from it, alter it, or share it.

OPEX — Operating Expenditures

Expenses incurred by platforms such as AirBNB, Lyft and Uber (in contracts to capital expenditures incurred by hard asset and/or manufacturing firms such as Marriott or BMW).

Organic Search

A term for search engine results that are naturally generated and not influenced by commercial relationships between an organization and a search provider, ISP or other party hosting search results. This is in contrast to paid search results, where prominence on a given platform is purchased by an advertiser as a commodity.
See Paid Search >

OTT — Over The Top

Form of video, phone (such as Sprint) and pay TV that uses other companies’ phone lines to deliver content, thereby viewing this content does not a formal financial interaction with the normal connectivity provider (such as the telephone or cable company).

Worst Career Mistake You Can Make.

Everyone at some point in their career can make a mistake. Find out how to turn a loss into a win.

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Artificial Intelligence (AI).

Here is a short video introduction to Artificial Intelligence (AI). Each of DigElearn’s about 20 digital learning modules has a similar video introduction to help you begin your learning in that area.

Allan Talks About Interviews In a Digital Age.

How do you make yourself stand out in an interview? Allan talks about how to do this and how to become digitally engaged with a potential employer.

Take DigElearn’s FREE Digital Savvy Quiz!

Take our FREE quiz and set your starting point. Now, you can measure your improvement over time.

Connect With Us.

Join Allan on the DigElearn blog as he brings to you the latest trends and insights on how digital is affecting everything around us. Best part is it keeps you up-to-date.

DigElearn Gets Social.

Join Allan and the DigElearn community on Facebook. Starting is hard. Read how others are overcoming the tornado in their career and getting more Digital Savvy.