DigElearn Digital Glossary

We have compiled terms and their definitions from different digital technologies. You will find that some terms are linked with others which will be highlighted in the text or end with a “See” link. If you see a terminology that we have not covered please let us know — contact us. We also review, update and add new terms on a quarterly basis. We hope this helps you in getting more digital savvy.

Machine Learning

Computers recognizing content to make deduction and recognize patterns without being explicitly programmed to recognize such deduction or patents.
See AI >
See Deep Learning >

Marketing Automation

Software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.

Marketing Stack

A group of technologies that marketers leverage to execute, analyze and improve their marketing activities. This includes all technologies that marketing teams use, from marketing automation to data enrichment and analytics.

Moz Pro

A complete SEO toolset that helps boost rankings and search engine visibility.


Applications made of independent processes that talk to each other using APIs whereby each project handles a single small task. Allows developers to build highly modular software apps that can be rapidly developed, modified and deployed.
See Containers >


A marketing strategy that uses consumer data and demographics to identify the interests of specific individuals or very small groups of like-minded individuals and influence their thoughts or actions. An important goal of a microtargeting initiative is to know the target audience so well that messages get delivered through the target’s preferred communication channel.

Mixed Reality

Seamlessly blends user’s real world environment and digital content whereby both environment co-exist and interact with each other.
See Virtual Reality >
See Augmented Reality >

Mobile Payments

Payment services performed from or via a mobile device. Instead of paying with cash, check or credit cards, a consumer can use a mobile phone to pay for a wide range of services and digital or hard goods.


One application per client


Commingling data and processing for multiple clients in a single data application instance


Minimum Viable Product: Version of a new product that enables collecting the maximum amounts of validated learning with the least effort

Worst Career Mistake You Can Make.

Everyone at some point in their career can make a mistake. Find out how to turn a loss into a win.

Read The PDF >

Artificial Intelligence (AI).

Here is a short video introduction to Artificial Intelligence (AI). Each of DigElearn’s about 20 digital learning modules has a similar video introduction to help you begin your learning in that area.

Allan Talks About Interviews In a Digital Age.

How do you make yourself stand out in an interview? Allan talks about how to do this and how to become digitally engaged with a potential employer.

Take DigElearn’s FREE Digital Savvy Quiz!

Take our FREE quiz and set your starting point. Now, you can measure your improvement over time.

Connect With Us.

Join Allan on the DigElearn blog as he brings to you the latest trends and insights on how digital is affecting everything around us. Best part is it keeps you up-to-date.

DigElearn Gets Social.

Join Allan and the DigElearn community on Facebook. Starting is hard. Read how others are overcoming the tornado in their career and getting more Digital Savvy.