DigElearn Digital Glossary

We have compiled terms and their definitions from different digital technologies. You will find that some terms are linked with others which will be highlighted in the text or end with a “See” link. If you see a terminology that we have not covered please let us know — contact us. We also review, update and add new terms on a quarterly basis. We hope this helps you in getting more digital savvy.


Gamification is the process of taking something that already exists — a website, an enterprise application, an online community — and integrating game mechanics into it to motivate participation, engagement, and loyalty.

GDD — Growth Driven Design

Fuse site redesign and marketing thru continuous, iterative redesign process. Avoids ‘all at once’ redesign projects in lieu of ‘sprints’ based on testing, continuous and validated learning and research derived from visitor behavior.


Geofilters are specific to a user’s location or an event they are attending and can be used to generate engagement and encourage Snapchat users to share their experiences with friends and followers.


A technology that defines a virtual boundary around a real-world geographical area. In doing so, a radius of interest is established that can trigger an action in a geo-enabled phone or other portable electronic device. A simple example might be an email or text message that is automatically triggered and sent to a user’s cell phone when that user’s child arrives home from school. In this example, the geofence would be a geographic virtual boundary surrounding the house.


A development platform for open source code.


Amazon Glacier is a low-cost cloud storage service for data with longer retrieval times offered by Amazon Web Services (AWS). A developer uses a cold data cloud service such as Amazon Glacier move infrequently accessed data to archival storage to save money on storage costs.

Google Analytics

A freemium web analytics service offered by Google that tracks and reports website traffic. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). Google Analytics’ approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set.


A team at Stanford led by Andrew Ng (now at Baidu) made a breakthrough when they realized that graphics processing unit chips, or GPUs, which were invented for the visual processing demands of video games, could be repurposed for deep learning. Until recently, typical computer chips could only process one event at a time, but GPUs were designed for parallel computing. Using these chips to run neural networks, with their millions of connections, in parallel sped up the training and abilities of deep learning systems by several orders of magnitude. It made it possible for a machine to learn in a day something that had previously taken many weeks.

Growth Hack

More of Mindset than Toolset. Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.

GUI — Graphical User Interface

A program interface that takes advantage of the computer’s graphics capabilities to make the program easier to use.

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