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DigElearn Digital Glossary

We have compiled terms and their definitions from different digital technologies. You will find that some terms are linked with others which will be highlighted in the text or end with a “See” link. If you see a terminology that we have not covered please let us know — contact us. We also review, update and add new terms on a quarterly basis. We hope this helps you in getting more digital savvy.

Backlinks

Webpage links to any other page. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.

Beacon Technology

Apple developed iBeacon for Apple devices to alert apps or websites when someone approaches or leaves a location. In other words, retail or other venues that have beacons in place can detect where a customer is at any given moment. Then, beacons can be used to make personalized offers, speed checkout processes and pretty much anything else the retailer can dream up.

Big Data

Software to analyze data sets that are so large or complex that traditional data processing application software is inadequate to deal with them.

Bitcoin

Bitcoin is a digital currency created in 2009. It follows the ideas set out in a white paper by the mysterious Satoshi Nakamoto, whose true identity has yet to be verified. Bitcoin is not backed by any country’s central bank or government. Bitcoins can be traded for goods or services with vendors who accept Bitcoins as payment. Bitcoin-to-Bitcoin transactions are made by digitally exchanging anonymous, heavily encrypted hash codes across a peer-to-peer (P2P) network.
See Blockchain >
See Bitcoin Mining >

Bitcoin Mining

Process by which transactions are verified and added to the blockchain, and also the means through which new bitcoin are released. The mining process involves compiling recent transactions into blocks and trying to solve a computationally difficult puzzle. The participant who first solves the puzzle gets to place the next block on the block chain and claim the rewards. The rewards, which incentivize mining, are both the transaction fees associated with the transactions compiled in the block as well as newly released bitcoin.
See Bitcoin >
See Blockchain >

Blockchain

In its most basic form, the blockchain records ownership of bitcoin and transactions involving the crypto currency across a wide network of computers, as opposed to a centralized ledger. Transactions are signed off by the parties involved using the software, checked by the network or the “crowd,” then added to the blockchain — a long string of code that records all activity. Encryption in the software ensures these “blocks” cannot be tampered with or altered. And the decentralized nature means the “crowd” police the whole system. The software cuts out the need for a “trusted middleman” to sit in between parties in a transaction, such as a bank or clearinghouse.
See Bitcoin >
See Bitcoin Mining >

Blogs

Regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

Bootstrapping

Opportunity in which an entrepreneur starts a company with little capital. An individual is said to be boot strapping when he or she attempts to found and build a company from personal finances or from the operating revenues of the new company.

Brand

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning).

Business Model Canvas

The Business Model Canvas was proposed by Alexander Osterwalder based on his book Business Model Ontology and includes nine business model building blocks on a single page. A later version is the Lean Canvas is a 1-page business plan template created by Ash Maurya.

Buyer Personas

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
See Buyer Journeys >

Buyer Journeys

The buyer’s journey is a framework that acknowledges a buyer’s progression through a research and decision process ultimately culminating in a purchase.
See Buyer Personas >

Worst Career Mistake You Can Make.

Everyone at some point in their career can make a mistake. Find out how to turn a loss into a win.

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Artificial Intelligence (AI).

Here is a short video introduction to Artificial Intelligence (AI). Each of DigElearn’s about 20 digital learning modules has a similar video introduction to help you begin your learning in that area.

Allan Talks About Interviews In a Digital Age.

How do you make yourself stand out in an interview? Allan talks about how to do this and how to become digitally engaged with a potential employer.

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